About Us

Message from the Founder

Hello everyone, my name is Liam Raven, founder of Waterproof Jack. Let me tell you about why I started.

I grew up in the Lake District, United Kingdom. It rains a lot; those lakes dont fill themselves. Back in the 90s it was common to have a few feet of snow during winter. Some of my first memories are of playing with my brother in the snow (see pictures).

My grandparents started an outdoor clothing and equipment retailer in 1969, when they retired, my dad and uncle continued to run the business and still do today. In my teenage years, I would spend hours at the store explaining the intricacies of rain jackets and snow jackets to customers.

Fast forward over a decade.

With great advances in consumer experiences globally you would have thought that the simple task of researching and choosing a suitable waterproof jacket would have been solved by now. Let me tell you that this is not the case. Choice is abundant, but real insight is not.

After 4 years of painstaking research and development, I have created the worlds only full service consumer advisor on waterproof jackets. Me and my team have simplified all the components of what we feel matters in a waterproof jacket.
Then, using artificial intelligence and machine-learning, we have loaded up the cheapest available retail prices on each jacket model, colour and size to ensure you always get the best buy price.

We are almost ready to launch our alpha release, join our community discord to get exclusive access. We would love to get your feedback and ideas.

Yours sincerely,